{"id":8263,"date":"2023-06-05T15:52:27","date_gmt":"2023-06-05T08:52:27","guid":{"rendered":"https:\/\/ceco.com.vn\/?p=8263"},"modified":"2023-06-05T15:52:27","modified_gmt":"2023-06-05T08:52:27","slug":"bot-giat-lix-tra-co-tuc-nam-2022-dot-cuoi-bang-tien-voi-ty-le-20-se-day-manh-cac-hoat-dong-marketing-trong-nam-nay","status":"publish","type":"post","link":"https:\/\/ceco.com.vn\/en\/bot-giat-lix-tra-co-tuc-nam-2022-dot-cuoi-bang-tien-voi-ty-le-20-se-day-manh-cac-hoat-dong-marketing-trong-nam-nay\/","title":{"rendered":"B\u1ed9t gi\u1eb7t LIX: Tr\u1ea3 c\u1ed5 t\u1ee9c n\u0103m 2022 \u0111\u1ee3t cu\u1ed1i b\u1eb1ng ti\u1ec1n v\u1edbi t\u1ef7 l\u1ec7 20%, s\u1ebd \u0111\u1ea9y m\u1ea1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing trong n\u0103m nay"},"content":{"rendered":"<div class=\"page-sub-heading\">\n<div class=\"container\">\n<article>\n<header>\n<div class=\"sapo title-1 mb-3\"><span class=\"logo mr-2 text-white\">TCCT<\/span><i>\u00a0C\u00f4ng ty C\u1ed5 ph\u1ea7n B\u1ed9t gi\u1eb7t LIX v\u1eeba cho bi\u1ebft s\u1ebd thanh to\u00e1n c\u1ed5 t\u1ee9c n\u0103m 2022 \u0111\u1ee3t cu\u1ed1i b\u1eb1ng ti\u1ec1n v\u1edbi t\u1ef7 l\u1ec7 20% v\u00e0o cu\u1ed1i th\u00e1ng 6 n\u00e0y. Trong n\u0103m nay, c\u00f4ng ty s\u1ebd t\u1eadp trung tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1.<\/i><\/div>\n<\/header>\n<\/article>\n<\/div>\n<\/div>\n<div class=\"container\">\n<div class=\"main-container\">\n<div class=\"main-content\">\n<div class=\"post-detail mb-0\">\n<div class=\"detail\">\n<div class=\"content-detail\">\n<article>\n<header><\/header>\n<div id=\"post_content\" class=\"post-content\">\n<figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/tapchicongthuong.vn\/images\/23\/6\/2\/co-phieu-bot-giat-lix.jpg\" alt=\"C\u1ed5 phi\u1ebfu B\u1ed9t gi\u1eb7t LIX\" width=\"710\" height=\"399\" \/><figcaption><em>Trong b\u1ed1i c\u1ea3nh s\u1ee9c \u00e9p c\u1ea1nh tranh ng\u00e0nh ho\u00e1 m\u1ef9 ph\u1ea9m ng\u00e0y c\u00e0ng t\u0103ng, B\u1ed9t gi\u1eb7t LIX s\u1ebd t\u1eadp trung nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n \u0111a d\u1ea1ng c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 tri\u1ec3n khai nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ec3 gia t\u0103ng th\u1ecb ph\u1ea7n.<\/em><\/figcaption><\/figure>\n<p>C\u00f4ng ty C\u1ed5 ph\u1ea7n B\u1ed9t gi\u1eb7t LIX (m\u00e3 ch\u1ee9ng kho\u00e1n: LIX &#8211; s\u00e0n: HoSE) v\u1eeba th\u00f4ng b\u00e1o s\u1ebd ti\u1ebfn h\u00e0nh chi tr\u1ea3 c\u1ed5 t\u1ee9c \u0111\u1ee3t cu\u1ed1i n\u0103m 2022 b\u1eb1ng ti\u1ec1n m\u1eb7t v\u1edbi t\u1ef7 l\u1ec7 20%, t\u01b0\u01a1ng \u1ee9ng m\u1ed7i c\u1ed5 \u0111\u00f4ng s\u1edf h\u1eefu 01 c\u1ed5 phi\u1ebfu LIX \u0111\u01b0\u1ee3c nh\u1eadn 2.000 \u0111\u1ed3ng. Ng\u00e0y \u0111\u0103ng k\u00fd cu\u1ed1i c\u00f9ng \u0111\u1ec3 nh\u1eadn quy\u1ec1n chia c\u1ed5 t\u1ee9c l\u00e0 ng\u00e0y 16\/06\/2023 v\u00e0 ng\u00e0y thanh to\u00e1n d\u1ef1 ki\u1ebfn l\u00e0 ng\u00e0y 28\/06\/2023.<\/p>\n<p>Nh\u01b0 v\u1eady, v\u1edbi 32,4 tri\u1ec7u c\u1ed5 phi\u1ebfu \u0111ang l\u01b0u h\u00e0nh\u00a0<strong>B\u1ed9t gi\u1eb7t LIX<\/strong>\u00a0\u01b0\u1edbc t\u00ednh s\u1ebd ph\u1ea3i chi 65 t\u1ef7 \u0111\u1ed3ng \u0111\u1ec3 tr\u1ea3 c\u1ed5 t\u1ee9c \u0111\u1ee3t n\u00e0y cho c\u1ed5 \u0111\u00f4ng. Tr\u01b0\u1edbc \u0111\u00f3, v\u00e0o th\u00e1ng 2\/2023, c\u00f4ng ty \u0111\u00e3 chi g\u1ea7n 49 t\u1ef7 \u0111\u1ed3ng \u0111\u1ec3 t\u1ea1m \u1ee9ng c\u1ed5 t\u1ee9c \u0111\u1ee3t 1 n\u0103m 2022 b\u1eb1ng ti\u1ec1n m\u1eb7t v\u1edbi t\u1ef7 l\u1ec7 15%. T\u1ed5ng m\u1ee9c c\u1ed5 t\u1ee9c n\u0103m 2022 c\u1ee7a B\u1ed9t gi\u1eb7t LIX l\u00e0 35%.<\/p>\n<p>T\u1ea1i \u0110\u1ea1i h\u1ed9i \u0111\u1ed3ng c\u1ed5 \u0111\u00f4ng th\u01b0\u1eddng ni\u00ean n\u0103m 2023 di\u1ec5n ra cu\u1ed1i th\u00e1ng 4 v\u1eeba qua, c\u1ed5 \u0111\u00f4ng B\u1ed9t gi\u1eb7t LIX \u0111\u00e3 th\u00f4ng qua k\u1ebf ho\u1ea1ch tr\u1ea3 c\u1ed5 t\u1ee9c n\u0103m 2023 v\u1edbi t\u1ef7 l\u1ec7 30%. K\u1ec3 t\u1eeb khi ch\u00ednh th\u1ee9c ni\u00eam y\u1ebft giao d\u1ecbch tr\u00ean S\u1edf Giao d\u1ecbch Ch\u1ee9ng kho\u00e1n TP. H\u1ed3 Ch\u00ed Minh (HoSE) v\u00e0o n\u0103m 2009 \u0111\u1ebfn nay, B\u1ed9t gi\u1eb7t LIX \u0111\u1ec1u \u0111\u1eb7n tr\u1ea3 c\u1ed5 t\u1ee9c b\u1eb1ng ti\u1ec1n m\u1eb7t h\u00e0ng n\u0103m v\u1edbi t\u1ef7 l\u1ec7 c\u1ed5 t\u1ee9c \u0111\u1ea1t t\u1eeb 7,5% &#8211; 40%.<\/p>\n<p>V\u1ec1 t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng kinh doanh, trong qu\u00fd 1\/2023, B\u1ed9t gi\u1eb7t LIX ghi nh\u1eadn doanh thu thu\u1ea7n 677 t\u1ef7 \u0111\u1ed3ng, t\u0103ng g\u1ea7n 3% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i, v\u00e0 l\u1ee3i nhu\u1eadn sau thu\u1ebf h\u01a1n 44 t\u1ef7 \u0111\u1ed3ng, \u0111i ngang so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2022.<\/p>\n<p>Trong n\u0103m nay, c\u00f4ng ty \u0111\u1eb7t m\u1ee5c ti\u00eau t\u1ed5ng doanh thu thu\u1ea7n 2.957 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 5% so v\u1edbi m\u1ee9c th\u1ef1c hi\u1ec7n trong n\u0103m 2022 nh\u01b0ng m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn sau thu\u1ebf ch\u1ec9 \u1edf m\u1ee9c 225 t\u1ef7 \u0111\u1ed3ng, gi\u1ea3m 14% so v\u1edbi m\u1ee9c th\u1ef1c hi\u1ec7n n\u0103m ngo\u00e1i.<\/p>\n<p>Nh\u01b0 v\u1eady, k\u1ebft th\u00fac qu\u00fd 1\/2023, B\u1ed9t gi\u1eb7t LIX \u0111\u00e3 ho\u00e0n th\u00e0nh g\u1ea7n 23% m\u1ee5c ti\u00eau doanh thu v\u00e0 h\u01a1n 24% m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn c\u1ea3 n\u0103m. Tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n, k\u1ebft th\u00fac phi\u00ean giao d\u1ecbch ng\u00e0y 2\/6, gi\u00e1 c\u1ed5 phi\u1ec3u LIX \u0111\u1ea1t 44.200 \u0111\u1ed3ng\/c\u1ed5 phi\u1ebfu.<\/p>\n<figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/tapchicongthuong.vn\/images\/23\/6\/2\/co-phieu-bot-giat-lix.png\" alt=\"C\u1ed5 phi\u1ebfu B\u1ed9t gi\u1eb7t LIX\" width=\"710\" height=\"382\" \/><figcaption><em>\u00a0Di\u1ec5n bi\u1ebfn gi\u00e1 v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng giao d\u1ecbch c\u1ed5 phi\u1ebfu LIX c\u1ee7a B\u1ed9t gi\u1eb7t LIX t\u1eeb \u0111\u1ea7u n\u0103m 2023 \u0111\u1ebfn nay. (Ngu\u1ed3n: TradingView)<\/em><\/figcaption><\/figure>\n<p>V\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a n\u0103m nay, \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, B\u1ed9t gi\u1eb7t LIX s\u1ebd t\u1eadp trung tri\u1ec3n khai nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i nh\u1eb1m th\u00fac \u0111\u1ea9y doanh s\u1ed1 c\u00e1c s\u1ea3n ph\u1ea9m b\u1ed9t gi\u1eb7t, n\u01b0\u1edbc gi\u1eb7t, d\u1ea7u t\u1eafm g\u1ed9i\u2026 t\u1ea1i k\u00eanh b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng; x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i cho t\u1eebng si\u00eau th\u1ecb l\u1edbn; x\u00fac ti\u1ebfn tham gia b\u00e1n h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Lazada, Tiki, Shopee\u2026 nh\u1eb1m gia t\u0103ng \u0111\u1ed9 ph\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>C\u00f4ng ty c\u0169ng cho bi\u1ebft s\u1ee9c \u00e9p c\u1ea1nh tranh trong ng\u00e0nh s\u1ea3n xu\u1ea5t ho\u00e1 m\u1ef9 ph\u1ea9m \u0111ang ng\u00e0y c\u00e0ng gay g\u1eaft h\u01a1n, khi\u1ebfn cho c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ebbn s\u1ea3n ph\u1ea9m, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, m\u1edf r\u1ed9ng k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 t\u1ea1o ra s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n. Trong khi \u0111\u00f3, gi\u00e1 th\u00e0nh nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o l\u1ea1i c\u00f3 xu h\u01b0\u1edbng t\u0103ng l\u00ean, bu\u1ed9c c\u00f4ng ty ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 b\u00e1n, l\u00e0m gi\u1ea3m s\u1ee9c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>\u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i, B\u1ed9t gi\u1eb7t LIX s\u1ebd ti\u1ebfp t\u1ee5c t\u00edch c\u1ef1c ch\u00e0o h\u00e0ng c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi, t\u1eadp trung gi\u1edbi thi\u1ec7u c\u00e1c nh\u00e3n h\u00e0ng m\u1edbi l\u00e0 On1 v\u00e0 Iron&amp;stone, s\u1eefa t\u1eafm, d\u1ea7u g\u1ed9i v\u00e0 n\u01b0\u1edbc hoa; \u0111\u1eb7c bi\u1ec7t \u0111\u1ea9y m\u1ea1nh k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i.<\/p>\n<p>\u0110\u01b0\u1ee3c bi\u1ebft, trong n\u0103m 2022, \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e3n h\u00e0ng OEM, B\u1ed9t gi\u1eb7t LIX v\u1eabn duy tr\u00ec h\u1ee3p t\u00e1c v\u00e0 s\u1ea3n xu\u1ea5t h\u00e0ng \u0111\u1ec1u cho \u0111a s\u1ed1 c\u00e1c kh\u00e1ch h\u00e0ng n\u01b0\u1edbc ngo\u00e0i. Trong \u0111\u00f3, m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng duy tr\u00ec t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh nh\u01b0 Th\u00e1i Lan, Australia\u2026; \u0111\u1ed3ng th\u1eddi, ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c hai th\u1ecb tr\u01b0\u1eddng m\u1edbi l\u00e0 Anh v\u00e0 Gabon.<\/p>\n<p>Tuy nhi\u00ean, k\u1ec3 t\u1eeb sau d\u1ecbch COVID-19, th\u1ecb tr\u01b0\u1eddng Campuchia l\u1ea1i ghi nh\u1eadn doanh s\u1ed1 s\u1ee5t gi\u1ea3m m\u1ea1nh \u0111\u1ed1i v\u1edbi c\u1ea3 nh\u00e3n h\u00e0ng LIX l\u1eabn nh\u00e3n h\u00e0ng ri\u00eang. B\u1ed9t gi\u1eb7t LIX cho bi\u1ebft do t\u00ecnh h\u00ecnh kinh t\u1ebf kh\u00f3 kh\u0103n, s\u1ed1 h\u1ed9 ngh\u00e8o t\u1ea1i Campuchia t\u0103ng m\u1ea1nh d\u1eabn \u0111\u1ebfn s\u1ee9c mua y\u1ebfu. Th\u00eam v\u00e0o \u0111\u00f3, c\u00e1c nh\u00e3n h\u00e0ng m\u1edbi t\u1eeb Trung Qu\u1ed1c th\u00e2m nh\u1eadp nhi\u1ec1u v\u00e0o Campuchia, c\u00f9ng v\u1edbi v\u1ea5n n\u1ea1n h\u00e0ng gi\u1ea3, k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng v\u1ed1n c\u00f3 gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi h\u00e0ng LIX, khi\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty ch\u1ecbu s\u1ee9c \u00e9p c\u1ea1nh tranh m\u1ea1nh.<\/p>\n<div class=\"meta-info mt-2 mb-4\">\n<div class=\"clearfix\" style=\"text-align: right;\">\u00a0<i class=\"fab fa-linkedin\"><\/i>\u00a0<i class=\"fal fa-envelope\"><\/i>\u00a0<i class=\"fal fa-print\"><\/i> Ngu\u1ed3n: Tapchicongthuong<\/div>\n<div class=\"social-actions\">\n<div class=\"social-share\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>TCCT\u00a0C\u00f4ng ty C\u1ed5 ph\u1ea7n B\u1ed9t gi\u1eb7t LIX v\u1eeba cho bi\u1ebft s\u1ebd thanh to\u00e1n c\u1ed5 t\u1ee9c n\u0103m 2022 \u0111\u1ee3t cu\u1ed1i b\u1eb1ng ti\u1ec1n v\u1edbi t\u1ef7 l\u1ec7 20% v\u00e0o cu\u1ed1i th\u00e1ng 6 n\u00e0y. Trong n\u0103m nay, c\u00f4ng ty s\u1ebd t\u1eadp trung tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i \u0111\u1ec3 th\u00fac \u0111\u1ea9y [&hellip;]<\/p>","protected":false},"author":1,"featured_media":8264,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-8263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-nganh"],"acf":[],"_links":{"self":[{"href":"https:\/\/ceco.com.vn\/en\/wp-json\/wp\/v2\/posts\/8263"}],"collection":[{"href":"https:\/\/ceco.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ceco.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ceco.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ceco.com.vn\/en\/wp-json\/wp\/v2\/comments?post=8263"}],"version-history":[{"count":2,"href":"https:\/\/ceco.com.vn\/en\/wp-json\/wp\/v2\/posts\/8263\/revisions"}],"predecessor-version":[{"id":8266,"href":"https:\/\/ceco.com.vn\/en\/wp-json\/wp\/v2\/posts\/8263\/revisions\/8266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ceco.com.vn\/en\/wp-json\/wp\/v2\/media\/8264"}],"wp:attachment":[{"href":"https:\/\/ceco.com.vn\/en\/wp-json\/wp\/v2\/media?parent=8263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ceco.com.vn\/en\/wp-json\/wp\/v2\/categories?post=8263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ceco.com.vn\/en\/wp-json\/wp\/v2\/tags?post=8263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}